POWER UP YOUR BRAND WITH SUBATOMIC BRANDING™
Subatomic branding is a cutting-edge approach to branding that focuses on the intangible elements that influence customer behavior. The goal is to create a strong, emotional connection with your customers by understanding the psychological and cultural factors that drive their decision-making. The end result is an electromagnetic field around your brand that attracts and retains customers.
"Branding isn't rocket science.
It's quantum mechanics."
In today's highly competitive market, the rise of digital media has made it easier for businesses to get lost in the noise, making it difficult for local businesses, small brands, and organizations to gain traction and build a strong customer base without a clear and compelling brand message.
Traditional branding approaches that focus solely on tangible elements such as logo design and messaging are no longer enough to capture customers' attention and build brand loyalty.
THE BOLTPOINT SOLUTION
Our Subatomic Branding approach addresses the intangible elements of branding that create emotional connections with customers, tailors marketing strategies to better resonate with the target audience, and generates an electromagnetic field around the brand that captures attention and help builds loyalty, long-term brand resilience and driving sales and revenue even in challenging market conditions.
Build brand loyalty by cultivating a strong and consistent brand personality that resonates with your target audience.
Gain a competitive advantage in the market by using a cutting-edge approach that goes beyond traditional branding methods.
Drive scalable growth for your business by attracting new customers and retaining existing ones through a strategic branding and marketing approach.
Maximize your marketing resources by focusing on the intangible elements of branding that drive customer decision-making, such as emotions, values, and beliefs.
Build an enduring brand by focusing on the intangible elements of branding, creating emotional connections with customers, and generating an electromagnetic field that captures attention, builds loyalty, and drives sales even in tough market conditions.
Stand out from the competition by creating a strong and unique brand personality that resonates with your target audience and sets you apart in a crowded market.
FEATURED ON MR. BIZ RADIO SHOW
Ken Wentworth, also known as "Mr. Biz," is a fractional CFO and small business finance expert who hosts the Mr. Biz Radio Show and authored How to Be a Cash Flow Pro. He has featured Chip Gregory (Integrated Marketing Strategist and co-founder of Boltpoint Media) on his show to discuss his innovative branding method, Subatomic Branding. Chip's approach, developed in 2012, helps local businesses, small brands, and nonprofits stand out in a highly competitive market by focusing on the intangible elements that drive customer decision-making. In a 2018 interview on Ken's 100th show special, they discussed the ten actions brands can take to amplify their image, where Ken asked Chip to expand on his unique branding approach.
CLIENT BRAND TRANSFORMATION
Dr. Karin Anderson Abrell, author of "Single is the New Black," approached Boltpoint Media with a vision and mission. Through our subatomic branding techniques, we helped her transform her brand into a vibrant and dynamic force, leading her to become an international speaker and podcast host. She also launched a new media company based on her vision and became an Instagram micro-influencer with close to 20,000 followers. Our inflection point with her was the beginning of a transformation that is proof of the effectiveness of subatomic branding.
Dr. Karin Anderson Abrell pictured with Boltpoint Media founder and Marketing Strategist, Chip Gregory.
Boltpoint Media's expertise in Branding has been pivotal in assisting us to clearly define and promote our brand through a combination of insightful analysis and innovative use of digital marketing. Chip's extensive knowledge of the most effective ways to utilize social media and stay up-to-date with the latest marketing and advertising trends has been crucial in creating a compelling and consistent brand experience for our customers that has helped us with scalable growth.
DAN ABRELL, CEO, DRINK PERFECTION
BOOK A CALL
Transform your small business, skilled trade, or nonprofit organization into a powerful brand force! Book a call with us today and let's hatch a plan to take your brand to the next level. This is not a sales call, it's a conversation. We want to understand your brand and see how we can help you achieve your goals. Let's work together to make your brand stand out and make a lasting impact on your customers. Don't wait, book your call today!