Don't be a Cheapskate When it Comes to Branding, Marketing, and Advertising
I'm not suggesting that you go out and blow your entire budget on a Super Bowl ad or anything like that. But I am saying that you need to invest more than just your time and energy into branding, marketing, and advertising your business. You need to hire experts who can help you create a strategic plan and then execute that plan flawlessly.
I know what you're thinking... "I can't afford to hire an expert! And those DIY apps are so easy to use. Plus, I already have a smart phone so I can just use that for brand photos and videos." To which I say... you're being a cheapskate! And it's understandable. But for the love of Branding, stop getting CRAZY with the CANVA!
When it comes to igniting scalable growth for your business or organization, you really do get what you pay for. The big brands aren't using DIY apps or shooting brand videos on their smartphones. And their certainly not having their friends highschool daughter manage their business Facebook page because, you know, she knows how to do great selfies with all those hip filters. No. They're investing heavily in creative strategy, and skilled teams of designers, copywriters, and producers because they know that it pays off in the long run. And its ignites scalable growth and market share!
Don't believe me? Let's look at some facts.
The Power of Branding
According to Forbes, "Companies with a strong brand have an edge over their competitors—they enjoy higher profits, greater customer loyalty, better employee retention rates, and more." So if you want your business to be successful in the long run, you need to invest in high-end branding, marketing,a nd advertising.
A well-crafted brand identity will set you apart from your competitors and make it easier for customers to remember your company when they need your product or service. A strong brand will also give you the confidence to charge more for your products or services because customers perceive value in a recognizable brand.
The bottom line is this: If you want your business to be successful, you need to invest in branding. It's as simple as that.
Marketing Matters Too!
You might be thinking, "I don't need to spend money on marketing because I already have a great product/service." And while it's true, it's not enough on its own. You need to let people know that your product/service exists! And the best way to do that is through 360° marketing. And more specifically, local search marketing.
Advertising Is Key Too!
Advertising is how you get people to take action after they've been exposed to your product or service through marketing. Whether it's coming into your store or visiting your website, advertising is what drives people to take that next step.
And while some small businesses think they can't afford advertising, the truth is that even a little bit of advertising can go a long way. In fact, according to Entrepreneur magazine, "Even big companies with large advertising budgets allocate only 2 percent of total revenues towards advertising." So even if you don't have a lot of money to spend on advertising, every little bit counts!
In the End...
Branding, marketing, and advertising are all important investments for any business—big or small. If you want your business to be successful in the long run, you need to hire experts who can help you create a strategic plan and then execute that plan flawlessly.
Sure, DIY apps might be easy (and cheap) but they're not going to help you build a strong brand identity or reach new customers. If you want your business to thrive, invest in branding, marketing, and advertising now!
Click the photo below and see how we can help.
