It's time for you to stop thinking about a blog as a platform for your business and start thinking of it as the perfect social media platform. A blog is more than just a place for you to post your thoughts and ideas. It's also a powerful social media tool that can help increase engagement, build relationships with your audience, and drive traffic back to your website.
We know what your thinking. "Great, another social media channel I need to create content for? Yes, but also, you can use the content from all of your social media channels which will save time and provide more value for your audience.
Let's dig in!
Think of your blog as your very own social media page
Why treat your blog as the equivalent of a social media channel? Because it is! The fact of the matter is that your blog is your very own social media page. You can treat it just like the other profiles, but with a few extra features that you can use to take advantage of all its potential. Treating your blog as a platform for business means making sure you have a clear plan in place for how you're going to use it.
Think about it this way: if you had a business card, how often would you use it? You’d use it for networking purposes or to make connections at events. Blogs are the same way—they’re simply another tool for us to use when we want to connect with our readers in person or online.
The first step toward using your blog as an extension of social media is writing content that will resonate with people reading it on their phones and computers as well as those reading from actual paper text books (yes, they still exist!). To do this well requires more than just typing out an article—it means taking into account everything from where readers are viewing their posts (on mobile device vs desktop vs tablet), what kind of content they like best (video vs text), how long do they spend reading each post before moving onto another one?
Your blog content resides on your domain, not someone else’s.
Your blog content is housed on your domain, not someone else's. You have complete control over design and content management: you can create as many pages as necessary, and even redirect them to other pages or external sites if desired. Unannounced, social media channels may terminate or suspend the accounts of businesses without explanation, and businesses that rely on those channels for marketing may be left scrambling. The bottom line is that you have to control your own content. Your blog is a reflection of your brand and is an extension of the work you’ve done on social media channels.
Stop Writing Articles and Start Creating Content
Blog readership rises when you produce a steady stream of consumable content that attracts and retains them, rather than just publishing articles.
So instead of focusing on writing articles that tell people what information they should be reading (like this one), think about how you can use social media as a way to share some of those articles with them in an authentic way. This will help get the word out about who you are personally and what kind of content you create, which will eventually lead back into them wanting more from both yourself and from others like yourself!
Everything from BTS posts, case studies with graphics and videos—original or curated is possible.
You can control the design and experience of your blog more than you can social media channels.
Blogging is a great way to express your expertise and brand identify. You control the design and experience of your blog more than you would with social media channels.
When a business uses social media channels to promote its products and services, it can get into trouble if the content or links are seen as spam. And though spamming is never a good idea—because it annoys people who follow you on those sites—a lot of what's considered "spam" isn't always. If the content of your blog is original and valuable, you'll likely attract more visitors over time than if you simply shared links on social media channels.
Blogging is like any other form of social media. It's an extension of your brand and should be treated as such. If you want to see results, it's important to create a plan and stick with it. While it may not be the most exciting part of running a business, blogging can help grow your company in many ways—including getting more customers!
Or of course, you can hire an expert to do it for you. If you want to learn more about blogging and how it can help grow your business, contact us to see if we could be of service.
Visit us at www.boltpointmedia .com