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What Exactly is Branding? And How is it Different From Marketing and Advertising?

Answer: Branding, marketing, and advertising are all essential aspects of creating a successful business. However, there are some key differences between them.

Branding refers to the process of creating a name and identity for a product or company. It's about developing a unique identity that customers can trust and connect with. It’s also the foundation that everything else builds on. It's what gives your business credibility and sets you apart from your competitors.

Marketing, a feature of branding, is the process of promoting and selling the brand to consumers. Advertising is one form of marketing, but it's just one part of a larger strategy that also includes public relations, direct marketing, and social media marketing.

Or in simpler terms, branding and marketing are more long-term strategic activities, while advertising is more short-term tactical.

Strategy-led branding and marketing will create greater demand for a product or service, while strategy-led advertising can help to fill that demand by raising awareness and motivating people to buy. Again. And again.


We are Boltpoint Media. A Brand Strategy Marketing Agency.

We're a team of small business owners who've come together to form a marketing and creative service agency geared towards helping small businesses, skilled trades, and nonprofits with their branding, marketing, and advertising. Altogether, we’re a skilled squad of designers, producers, writers, and business strategists who will help your business get the right kind of exposure, in the right way.


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