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we clean to make you shine
Why settle for a cleaning service that doesn't deliver what you need? We go all out and all in to make sure your cleaning experience will be hassle free and result in the highest possible quality of work while keeping prices fair. We set ourselves from other companies by putting a strong focus on detail custom cleaning package. We also believe in catering to each customer's individual needs.
At All In Cleaning Services, we offer a wide range of services that, when combined, creates the ultimate all-in-one solution for all your cleaning needs. If you're looking for a cleaning service that will provide a consistent, strong and detailed cleaning, contact us today!
Challenge/Situation
When All In Cleaning Services approached us, they had a vision for what they wanted their new cleaning company to look like but were unclear about how to solidify that vision into a sustainable brand. They had been operating in the Columbus Ohio market for two years and were facing some challenges with finding new clients due to the oversaturation of competition in this area.
SCOPE OF PROJECT
Brand Development & Strategy
Logo Design/Graphic Design
Responsive SEO Powered Website
Messaging/Copywriting/Script Writing
Community Involvement
Marketing & Advertising
Social Media Management
Digital and Printed Marketing Assets
Blog creation and article writing
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Discovery & Analysis
During the discovery phase and initial strategy sessions with the owners, it was apparent that they were making it happen with sheer grit and hard work. They quickly earned a robust reputation because of stellar customer service and quality work. Though they had been in business cleaning for 2 years, they didn't have a website, logo or any digital presence. All they had was their business name registered with the state as a working LLC and a business banking account. We started by listening carefully to what they had envisioned for their company and then asked them questions about what was important in their brand identity—what do you value? What do you want your customers to experience with working with your business? What do you think customers detest in other cleaning businesses? What does your ideal customer base look like? These questions helped us get a better understanding of who our client was as a brand, as well as who they wanted their customers to be.
Strategy & Framework
We used a series of strategic exercises with the three owners to distill and refine the key pillars of the brand. This defined the brand's personality: how it should look, sound, and act .: quality service, dependability, trustworthiness, and high-end customer service. From there, we created 4 specific brand guideposts to be used in their branding, marketing, and advertising: 1. They work harder and smarter 2. They developed a detailed cleaning process that was also time effective 3. They love the rapport with customers 4. They have become experts in 4 areas of cleaning: small business, basic residential cleaning, daycare/preschools, and move-in/move-outs.
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Design & Creation
We worked with them to develop the brand identity, messaging, and visual language that would support their vision. We designed a logo and color palette that reflected their values and personality as well as created brand guidelines for use across all channels including print and digital marketing materials, website design and development (including social media presence management), video production/creation/editing/distribution, etc.
The Outcome
Within one week of launching the re-brand, All In secured a high-paying client contract. They have been able to charge more for their services and have met their KPI's by over 45 percent. By showing the proof of their hard work and success digitally they are now heading in the right direction in generating brand awareness, engaging their ideal customers, and sparking real conversion.
