OUR MAD-LAB EXPERTISE & STUDIO SERVICES
Unlock your brand's potential with a dynamic website that speaks to its unique identity. Our innovative approach includes stunning visuals, strategically crafted copywriting & messaging, and SEO optimization.
Tell your story and captivate your audience with our video production services. Our skilled team provides creative direction, concept development, post-production, engaging content, and state-of-the-art equipment to showcase your brand personality and message in high-quality videos.
Engage your audience with our audio production services. We offer professional voiceovers, custom soundtracks, sound design, audio mixing, and scriptwriting to create a comprehensive audio experience for your brand.
We know that content is the heart of your brand, and we're here to help you make it work for you. We stand ready to design, write and produce all the content your company needs—digital or otherwise. From social media posts to long-form blogs to press releases to presentations, we've got you covered.
As an agency that believes in the power of content and its ability to take your business to the next level, we want to help you get there. Our team will design your channels and create content that will engage, entertain, and educate your ideal audiences and help convert them into loyal customers.
Our writing services cover a broad range of needs, from sales and copywriting to technical writing, script writing, and creative writing. We have a team of skilled writers with experience in crafting persuasive copy that drives sales, clear and concise technical documentation, engaging and entertaining scripts, and compelling narratives that capture attention and build brand loyalty.
Live events are a great way to attract new customers, keep current ones coming back, and help you stand out from the competition. By maximizing the live event and sponsored entertainment, you're sure to amp up your out-of-home marketing and advertising campaigns.
Still photography can help you tell your brand story and connect with your customers in a way that nothing else can. It’s how people see you, and how they form an emotional connection with you. Whether it’s headshots for your team, action photos for your website, or digital campaigns for social media.
Rather than seeking out pre-existing live entertainment opportunities for our clients to sponsor, our approach is to produce high-quality entertainment experiences in-house. From live theatrical shows to music concerts and pop-up events, we create dynamic and engaging experiences that our clients can sponsor as part of their out-of-home branding strategies.
At Boltpoint Media, we know that seeing is believing. Our 2-minute sizzle reel showcases our commitment to delivering bold and transformative branding solutions for our clients. From small businesses to skilled trades and nonprofits, our work speaks for itself, and we're proud to showcase our success.
What is subatomic branding and how does it work?Subatomic Branding™ is a unique branding approach developed by Boltpoint Media that drills down to the smallest details of the smallest detail of a brand experience to create a stronger brand foundation. By identifying and leveraging a company's unique energy field, Subatomic Branding™ helps attract the ideal customer base, repel those who aren't a good match, and sets the brand apart from the competition. This innovative approach to branding creates meaningful and memorable brand experiences for customers, driving long-term success. The approach fuses design, messaging, and strategy at the "subatomic level" to create a stronger brand foundation.
How does Trilateral Marketing differ from other marketing strategies?Trilateral Marketing is a comprehensive marketing approach that uses theatrical, systematic, and psychological strategies to create a magnetic field around your brand. This approach is unique because it considers the three brains of the consumer, the head, the heart, and the gut, to ensure messaging resonates on a deep and emotional level. Trilateral Marketing also combines processed-based theatrics with focused-driven analytics to create an innovative and compelling story around your brand that stands out in a crowded market. In contrast, other marketing strategies may focus on only one aspect of marketing, such as creative design or social media, rather than utilizing a holistic approach like Trilateral Marketing.
What is the goal of Omni-Based Advertising and how does it work?The goal of Omni-Based Advertising is to put your brand in active motion everywhere all at once in both digital and live platforms. This advertising approach delivers tactical and dynamic solutions that make your brand stand out by blending art and science. Our mad-lab experts use data-focused strategies to target customers across channels, creating a magnetic field around your services and products. With our versatile suite of digital ad formats, including display ads, online video, and social media, we ensure that your message is delivered effectively on any platform to the right audience. We also create high-impact ads that go beyond the ordinary, combining science and strategy with art and story to craft dynamic ads that resonate with your target audience. Our omni-channel advertising solutions reach your audience across multiple channels, including email marketing, native advertising, display, social media, and online video. With over 200 data partners and custom segments, our precision targeting ensures that your ads reach the right audience. By leveraging the power of data and creative messaging, Omni-Based Advertising helps your brand stay top-of-mind and achieve your performance goals.
What are the benefits of an integrated marketing strategy versus an typical marketing strategy?A cohesive and integrated marketing strategy can have numerous benefits for businesses. By utilizing a unified approach to branding, marketing, and advertising, companies can create a consistent message across all touchpoints that helps attract the right customers, repel the wrong ones, and stand out from the competition. This integrated approach also helps to create a strong emotional connection with customers by consistently conveying the company's brand identity, messaging, and values. In particular, the Subatomic Branding™, Trilateral Marketing, and Omni-Based Advertising strategies are designed to work in tandem to create a powerful, all-encompassing marketing approach that actively puts the brand in motion everywhere all at once. By utilizing these strategies in a cohesive and integrated manner, businesses can achieve long-term success and sustainable growth.
What creative services does Boltpoint Media offer and how can they help my brand?Boltpoint Media offers a range of creative services that can help your brand stand out in a crowded marketplace. Our services include website design, video and audio production, design and writing, event production, commercial photography, and branded entertainment. With our innovative approach to design and content creation, we can help you unlock your brand's potential by crafting a cohesive identity that reflects its unique personality and messaging. At Boltpoint Media, our motto is "fly high with art and design, drive hard with story and messaging, and dive deep into science and strategy." This philosophy is reflected in everything we do, from the stunning visuals and strategically crafted copywriting we use to create dynamic websites, to the engaging content and state-of-the-art equipment we use to produce high-quality videos. Our team of skilled designers, writers, and producers work together to ensure that your brand's identity is communicated in a clear, compelling, and creative way across all mediums, whether it's through social media design and content, writing services, or live events and sponsored entertainment.
How can website design and SEO optimization improve my brand's online presence?With the new EEAT (Expertise, Authoritativeness, Trustworthiness, and Experience) Google update, website design and SEO optimization are more critical than ever to enhance your brand's online presence. The update highlights the importance of real-world experience and user satisfaction in website content evaluation. As a result, to improve your brand's online presence, you need to ensure your website design and SEO optimization strategies focus on providing an excellent user experience, prioritizing authenticity and user intent, and being transparent and trustworthy. A recent article on the Google E-A-T update highlights that it's important to ensure your content is well-researched, accurate, engaging, and easy to read. Additionally, with the EEAT update, having a seasoned staff or freelance roster is now more important than ever to demonstrate real-world experience. Transparency and trustworthiness are also crucial, and your content should always include reliable sources, factual information, and be transparent about endorsements or sponsored content. It's also essential to prioritize authenticity and user intent, which means providing real value to your users and directly answering their questions or providing solutions to their problems. Utilizing the right optimization strategies can also help improve your page's visibility on Google and make it easier for users to find your content. At Boltpoint Media, our creative services, including website design and SEO optimization, are designed to help you create a high-quality user experience that aligns with the latest Google search rating guidelines. Like everything we do, our motto is "fly high with art and design, drive hard with story and messaging, and dive deep into science and strategy.
How can video and audio production enhance my brand's storytelling? And why can't I just use my phone to create content?While personalized content created with a phone can have its benefits and place in certain situations, studies show that highly polished and professionally produced content generally outperforms user-generated phone content in terms of engagement and conversion rates. According to a survey by Wyzowl, 61% of consumers have been convinced to buy a product or service after watching a branded video. Additionally, the survey found that videos that are well-produced and visually appealing are more likely to be shared and create a lasting impression on the viewer. At Boltpoint Media, our team of experts brings years of experience in sound, lighting, composition, and other video production skills to the table. We understand how to use these elements to tell a compelling and engaging story that captures the viewer's attention and motivates them to take action. While phones may be convenient for capturing personal moments or quick social media updates, they lack the equipment and expertise required to create professional-quality content that meets the high standards of today's audiences. Major brands and companies rely on teams of experienced producers and high-quality equipment to create their marketing content because they understand the importance of presenting their brand in the best possible light. Overall, while personalized content created with your phone has its place, choosing to work with a professional agency like Boltpoint Media can help you create a polished and professional image for your brand, ultimately resulting in higher engagement and conversion rates.
What types of writing services does Boltpoint Media offer and how can they benefit my brand?Boltpoint Media provides a range of writing services to help your brand captivate and engage with your target audience. Our team of skilled writers can craft compelling narratives, persuasive copy, clear and concise technical documentation, and engaging scripts that capture attention and build brand loyalty. As our CEO, Chip Gregory, notes, "Copy and messaging is the foundation of any brand. It’s the first touchpoint with customers and it’s critical that it represents who you are and what you stand for. Messaging and copywriting must possess spirit, fire, and relentless gravitational pull." Effective writing is essential for your brand's success, from website copy and social media content to press releases and marketing materials. Our team can help you create messaging that resonates with your target audience, communicates your brand's unique value proposition, and sets you apart from the competition. In today's highly competitive market, compelling writing can make a significant difference in attracting and retaining customers.
How can commercial photography help to visually tell my brand's story? Do I really need to pay for that when I can just use stock photography?Professional commercial photography ignites scalable growth and provides a greater financial return on investment than using less expensive stock photos. In fact, studies have shown that high-quality images can increase conversions by up to 40%. Using commercial photography to show your brand in action can also help establish your business as an expert in the industry, and build trust with your target audience. By showing specific situations and addressing the needs of your ideal customers, you can visually convey your brand's unique value proposition and differentiate yourself from the competition. With professional commercial photography, you have full control over the visual representation of your brand, allowing you to showcase your products and services in the best possible light. Additionally, using original and high-quality images in your marketing materials can help you stand out in a crowded market and create a strong brand identity. Overall, investing in professional commercial photography can provide a significant return on investment and help your brand achieve long-term success.
What is the new EEAT update that Google has implemented?The new EEAT (Expertise, Authoritativeness, and Trustworthiness) update by Google is an update to their search engine rating system, which was announced in December 2022. The update adds a new factor called "Experience," and it will shape how content will be rated and evaluated by Google in the coming years. The purpose of the EEAT update is to ensure that content on the web is not only trustworthy, authoritative, and expertly written, but also demonstrates that the authors have actual experience in the fields they are writing about. This means that a content creator must "show" their expertise in their work and not simply rewrite content from other sources. For example, if someone is writing an article about graphic design, they must demonstrate that they have actual experience in the field, rather than just copying information from other sources. The update highlights the importance of real-world experience and encourages content creators to provide value and solutions that are grounded in their own expertise. The update also emphasizes the importance of providing a satisfying user experience and content that is in line with the user's search intent. It is not a direct ranking factor, but rather among the many guidelines that Google's search raters use to evaluate content. The EEAT update underscores the importance of providing high-quality and valuable content that is trustworthy and authentic, and highlights the need for content creators to have real-world experience in the fields they are writing about.
What is sponsored entertainment and how can it be used to strengthen my brand's out-of-home marketing campaigns?Sponsored entertainment is a form of marketing where a brand sponsors an event or experience that provides entertainment to its target audience. This type of marketing can be used to strengthen a brand's out-of-home marketing campaigns by creating a memorable experience that connects with the audience on an emotional level. Sponsored entertainment can include a wide range of activities, such as concerts, festivals, sporting events, and more. This approach is different from event marketing, which focuses more on creating an event that is solely centered around the brand itself. With sponsored entertainment, the brand is providing an entertaining experience that is relevant to the target audience, but the focus is not solely on the brand. This approach can help the brand to connect with its audience in a more organic and natural way, rather than coming across as overly promotional or forced. Sponsored entertainment can help to build brand awareness, create positive associations with the brand, and drive engagement and loyalty. By providing an enjoyable experience for the audience, the brand can create a lasting impression that can lead to increased sales and customer retention. At Boltpoint Media, we work with our clients to develop customized sponsored entertainment experiences that align with their brand's values and messaging. We understand the importance of creating experiences that resonate with the target audience and leave a lasting impression. Our team has experience in a wide range of sponsored entertainment events, from music festivals to sporting events, and we can help to elevate your brand's out-of-home marketing campaigns with this approach.
"We got our first big, long-term and high-paying customer a week of launching. They helped us with everything. Design, messaging and what they term, "Subatomic Strategy" has been a game changer for us! They do all of our branding, marketing, and advertising."
Jamar Alexander, All In Cleaning Services